solidarity

Date
Category
Video Editting

Solidarity is a one-minute public service announcement (PSA) video produced for a contest organized by the Canadian Labour Congress in 2013.  To re-brand the image and to connect with the younger demographic,  we took a unique approach in communicating the labor union’s core values through poetic rendition expressed in a rap song.  After a month-long online voting process, our video was selected as the winner of the contest.

Roles: Concept | Video Editing | Team:  Luc Roderique | Michael Rouse | Clancy Dennehy | Scott Borgeouis | Karl Rempel